What is Internet Marketing?

Internet marketing is a promotion of products or services, shared over the Internet. So there’s the definition. But what does that actually mean? Why does it matter? How do you properly market your business to reach the clients that matter to you? Who can help you do it right? When can you start?

Simply put, the single most effective way to properly market your business is by using the Internet. So as a business owner, Internet marketing should be your new best friend, like, yesterday. The current consumer generation is tech savvy, forward-thinking, and progressive. The Internet doesn’t stop moving and no one expects it to. Here are some staggering stats:

• 87% of our population uses the Internet daily.
• 90% of consumers search online for local businesses.​

This trend is not losing any popularity, neither will it be any time soon. So how do you stealthily make an entrance into the online scene, and be fully present for all to see? 

You need a strategy! You need a rock-solid action plan.

Internet marketing comes in many different forms, taking advantage of several avenues. These may include:

• Search Engine Optimization
• Web Design
• Social Media Marketing
• Pay Per Click
• Email Marketing
• Inbound Marketing

Search Engine Optimization (SEO)

​Search engine optimization is an organic way to control the amount of traffic your website is receiving. When using SEO, the language and wording within your actual website is suited to a search engine's needs. This takes careful thought and skill. The more accommodating your website is, the more likely it is to be seen by the masses. 

Social Media Marketing

Facebook, Twitter, Instagram, Snapchat, and Pinterest are now household names. You can use them to your advantage. By making full use of these tools, you can reach your audience on several different levels. You can start to do this by trying to understand what is interesting and important to your target demographic. Post, reblog, and share items that relate and adhere to their likes, dislikes, and principles. By doing this, you will begin to gain the trust and approval of your customers.

​Web Analytics

​Web analytics compiles data and turns it into helpful, reliable information. This evidence will help you to know how to best reach and appeal to your target demographic. By using web analytics, you will not just decipher the amount of traffic you are receiving. You can also use web analytics as a market research tool. 

Inbound Marketing

​Once we understand what is valuable and important to our clients, we can help them reach their goals by offering incentives and rewards. These will vary, depending on the client and their personal needs. Inbound marketing rewards can come in the form of e-books, articles, subscriptions, and more. When it comes from an authentic, genuine place, this part is fun. It lends to creativity. 

Why Is Internet Marketing Useful?

​Radio, film, and print is still in use. Contrary to some beliefs, we don’t believe that print is dead. With that said, however, we now have a medium that has definitely taken center stage. The Internet. It's relatively new. It can do lots of great things. The Internet connects people from all over the world, with different backgrounds, different ways of thinking, and different ways of communicating. And, somehow, it makes this big world feel a little smaller. Why wouldn't you want to connect in this wonderful way? By taking advantage of Internet marketing, we prove ourselves to be progressive in a practical way and an emotional way. 

Why Do I Need Internet Marketing?

​The processes mentioned above do take some time and know how. They are most effectively and efficiently carried out by a professional. You need not be only Internet savvy, but also knowledgeable. Perhaps you are busy, but very interested in Internet marketing. On the other hand, you may have some free time, but no idea where to start. 

Do not waste time trying to decide how to go about it. The world we live in moves quickly. The Internet moves quickly. Change right along with it. Don’t let it pass you by.

​Change is hard, though. We realize that. With that said, do not make it harder on yourself than it has to be. The good news is that there is help available. You will reap all of the rewards of Internet marketing. The great part is that you won’t have to do any of the work. We have figured it out. We can do it for you.

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What Can Web Presence Ninjas Do For You?

At Web Presence Ninjas, we work with an incredibly talented team of web designers, SEO experts, bloggers, writers, graphic designers, web developers, and Internet wizards. Basically, the Internet is our thing. It’s what we do. We like it. And we’re great at it. 

At Web Presence Ninjas, we can take a seemingly large problem or obstacle and make it so that it never even existed. You’re a professional and you shouldn’t have to worry about the parts of work that don’t concern you. Carry on your life as normal. Let us handle the search engine optimization, web analytics, social media management, and inbound marketing. We’re not worried. We know what we’re doing. Sit back and enjoy.