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A few decades ago, the Internet was primarily used for exchanging emails, utilizing instant messaging, and research purposes. The Internet has always been a great tool for business and education, as it connects us to numerous channels of information sources with just a few clicks. Fast forward to today where the Internet is brimming with websites designed for various purposes and has since become the platform for entertainment, productivity, and socialization. Kids and adults alike are active users of the Internet, especially since the rise of smartphones and social media. Social media has made a great impact on global communication. Hearing the words “social media” draws various reactions from people, including the sites they favor most. For some, social media is synonymous to Facebook. Others categorize: Facebook, Twitter, Instagram, Snapchat, Tumblr, Pinterest, etc. All these sites have different purposes but are all equally enjoyed by majority of online users. From socialization to building portfolios and online marketing, social media channels have more use than we realize. These websites can help your business in more ways than one.
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Why Social Media is Good for Your Business
Social media has changed the Internet and the world of marketing greatly. From limited websites with basic designs to more interactive sites always brimming with information and real time updates, social media lets users keep up on news and trends with just a few clicks on their smartphones or laptops. Social media is a great tool for your business. This is where majority of online users dwell most of the time. They browse through timelines, update their pages, interact with other users. Studies show that people check Facebook fourteen times a day. This may also prove true for other social media sites. People switch from one site to the other dozens of times in a day. Use this development to grow your business and establish a strong online presence.
Showcase Your BrandCreate official pages for your brand on the most visited social media sites. Through this, the audience can familiarize themselves with the name of your company, your company logo, and tagline. Creating a profile includes a concise description of who you are and what you do. When these pages are updated regularly, online users are encouraged to interact and know you better. This is where you can post updates, products, and events.
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Increase Digital ExposureGo viral with shareable posts and strong engagement. When online users like what they see, they won’t think twice about making recommendations: you’ll be tagged in posts, your posts will be shared, and your brand will be recognized easily.
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Boost Traffic and Search Engine RatingConstant activity on social media will increase traffic on your website. When your content is inviting and your brand continuously gains followers and positive feedback, this will entice them to visit your website to read up on your brand and avail of your services. With informative content incorporated with strong keywords, your website will definitely find its way to the top spot. This type of response will guarantee more traffic for your website, as well as better ranking in search engine results.
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Expand Sales and Reach a New AudienceThe greater your exposure on social media, the bigger your audience will become. Being active on social media and gaining followers will help expand your sales. This will also help you reach a new audience. With a strong community that amplifies your online presence, you’re sure to tap other audiences and experience a boost in sales.
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Cut Marketing CostsAnother great feature of social media is that sign up is absolutely free. Creating your online profile and advertising won’t require bringing out money, unless you want to invest in sponsored advertising for online marketing purposes. If not, you can still maintain a strong online presence and gain organic growth through creative content and consistency. With manageable channels and affordable advertising rates, you can cut down on costs and gain more through social media.
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Popular Social Media Sites
Social media means different things to people. Some use it to pass the time, while some use it for research and business; there are others who use social media to help jumpstart their career, too. There is a more productive way of using social media and that is to utilize it for online marketing.
Facebook is considered a game changer in social media networks. It allows users to create their own profiles, search for friends and relatives, add contacts, and share updates: thoughts, photos, music videos. Integrated with other sites (e.g. Twitter, Instagram, YouTube, etc.), Facebook allows you to share videos, photos, and tweets by connecting your Facebook profile to your other social media profiles. Highly interactive and easy to use, Facebook has become a staple app in smartphones, and a go to website upon a computer’s start up. Entrepreneurs have taken to Facebook, too. Facebook allows businesses to grow their audience and direct them to their company website through sponsored posting and creating their official page on the platform. This permits them to engage with online users and provide more information regarding their brand and services.
Snapchat
Snapchat lets users share real time updates through photos and videos that can be customized with captions, doodles, and stickers. Some brands use Snapchat to keep their audience up to date on their latest campaigns: behind the scenes, press releases, and the like.
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Twitter allows individuals to express their thoughts and current moods through a status with a limit of 140 characters. With Twitter, you can share links to websites, tracks, and videos. You can also tweet photos and GIFs to better express yourself. You can interact with friends and other uses through mentions, retweets, and direct messaging. Companies have extended their customer service to Twitter. Users can now directly tweet brands regarding queries and concerns for real time assistance.
Photo sharing has never been easier and more enjoyable. Instagram lets users share photos and videos through their own respective galleries. Other users can express appreciation for your posts through comments and likes. This is where brands can announce new lines of their products, promos, sales, and other perks their customers can enjoy. Instagram also offers sponsored posts. Online marketing on Instagram helps keep brands abreast on the latest trends and what their users are really looking for.
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