Website Design
​Online marketing is a continuous process that requires consistency and originality. In order to be recognized as a standout brand and a leader in your field, you need to constantly innovate and provide compelling, relate-able content in order to reach out to your market better. Although there are many platforms you can utilize in online marketing, it all comes down to one main channel: your website. This is one of the main goals of online marketing - directing the audience to your website in order to turn them into customers. You’ll want to build a website that is user-friendly and informative. Online users do not want to waste their time on unresponsive pages that don’t provide the details they need. Through your website, you can make a good first impression on your online audience.

The Basics of Web Design

Web design requires a specific set of skills. While there are many talented individuals with extensive knowledge in HTML and CSS coding, there is more to designing a website than just knowing which codes to input. Professional web designers know that the scope of website design is quite broad. Each part of the website should be cohesive to the channels you are currently making use of for online marketing (social media pages, email, etc.). Identify the core of your online marketing activities. These activities can be combined through a reliable website that is home to complete product and service information, encapsulating not just your online marketing strategies across the web but more importantly, your brand and all that it offers. Your social media pages will all direct users to your main online platform: your official website. Professional web designers know the main goal: turning leads and impressions to conversions. Web Presence Ninjas goes beyond creating visually pleasing websites and stays focused on the mission to grow your brand and your business. The better the website, the more customers you gain.

​The 7-Phase Web Design Process

In the creative world of website design, you will pass through 7 phases. These phases will serve as the structure from which you can build your site around. This pattern is beneficial in keeping the process organized, making sure all aspects of web design and content creation are covered. The 7-phase web design process includes constantly testing the accessibility of your website and its pages. 

Analysis

There are three basic points professional web designers need to check before getting started. These will serve as a guide when building and designing the website, and will also keep the site and all its contents clear and concise, as opposed to a website filled to the brim with words and images that don’t always go together.

Purpose

Are you having a website created to build a client database, generate sales and promote products and services? If your main goal is to incorporate these objectives into one platform, Web Presence Ninjas can create a website designed to accommodate all these features. Modifying a website to fit your preferences and keeping the message clear and simple is one of the many things we can do for your brand. Once the main objective has been identified, constructing the website can be started. 

Goal

As previously mentioned, establishing your goals will be highly useful in online marketing and website design. Goal setting will guide you as you build a web page intended for business. From these goals you’ve mapped out, you can determine what pages need to be included, and how these pages should be designed. 

Target Audience

​Brands and products have a specific audience in mind. For example,  a bath and body set that is created specifically for women belonging in the 20-30 years old age group. Products and services have a target market, which is why advertising and marketing have to be patterned after the interests and personas of individuals who fall under these demographics. Web designers can create websites appropriate for the target market in order for the brand and its site to make stronger impressions and hold more appeal. This is why knowing the target audience is crucial in website design.

Planning

​After the basics have been identified, it’s time to conceptualize on the structure and technologies necessary for building a website. The planning phase helps finalize the theme, overall structure, and tools and technologies to be used.

Sitemap

The sitemap keeps the website and all its contents organized. Arranged in such a way that all pages and content work cohesively, sitemaps are also useful in giving the website a top position in search engine results. It is a structured record of the overall site contents and the corresponding classification system.

Website Structure

All websites have their own distinct layouts, patterned after the functions of each page. Some web designers organize these pages based on order of importance. A typical website structure is comprised of a layout template, a URL pattern, and link structure. The layout template covers the HTML template and how these are distributed visually. A URL pattern gives links a similar format. This keeps the links organized and easy to distinguish from the other. The link structure is similar to related hyperlinks, which are all characterized with the URL pattern.

Technologies

The fundamental technologies used in website design are Hyper Text Markup Language, or HTML, and Cascading Style Sheet, or CSS. While there are many useful technologies utilized in website design, these two are the most used. Able to prompt the website to function effectively and at the same time maintain a presentable interface, these technologies will help bring your website to life.

Design

Compelling content is essential in all websites, but will only go to waste if the site is not well designed. The design of a website brings everything together and serves as the invitation for users to browse further and stay connected. Make it your own without going overboard by selecting visually pleasing patterns, colors, and layouts.

Wireframe Models

Wireframing allows you to define the information hierarchy of your website. This makes planning the layout easier, too. This is where you identify where buttons and links go. Call to actions, submissions, and such, for example, need to stand out. Building a wireframe model is a significant contributor in the success and overall experience users have of your website.

Visual Style

The visual style of your website includes a clear structure. Your widgets, columns, basically the dimensions of all crucial parts of the page must be distinct. A cluttered page won’t appeal to the audience. You must select tasteful fonts that make reading more enjoyable. The simpler, the better. Select and arrange all typographical elements in such a way that browsing your website is always a pleasant experience. Colors and headers must coexist, too. 

Usability

Web usability is when your website is easy to navigate and is complete with clear, concise information for the reader’s benefit. The placement of elements, the responsiveness of the site, and the smooth transition from one page to another are few of the factors that most online users look for when visiting websites in hopes of obtaining more information on certain products and services. No user would want to stay on a website that fails to provide clear information or does not allow them to navigate with ease.

Content

After you’ve mapped out the layout and design of your website, you need to start creating original content to support your brand and entice your online audience to get to know you better. Retention can be achieved through compelling content. This includes articles, images, videos. Even the shortest content matters (e.g. descriptions, subheadings, etc.)

Copywriting

Error-free articles, descriptions, and call to actions will leave a lasting impression and amplify your brand’s credibility. Use words that perfectly capture the essence of your brand and what you can do for your audience. Relatable content is definitely a plus in creating a website.

Photos and Videos

Only use original photos, or stock photos that do not violate any copyright and intellectual property. Photos and videos must be clear, attractive, and cohesive with the rest of your website. Images can add emphasis to your existing content, so you have to make sure only good photos are on your website. Avoid hotlinking photos and videos, as this will cause delay and a ton of errors. Not only is this unsightly and time-consuming, but it will drag down your entire site.

Search Engine Optimization

What’s the use of creating an attractive website if it doesn’t rank well on search engine results? All content must be aligned with your website’s main goal - to stay relevant and substantial. This can be achieved through search engine optimization. Incorporate strong keywords and links into your content and your website will rank first on search engine results. Website design should always be correlated with maximizing search engine optimization.

Development

The development process of a website is where the web designer uses all individual graphic elements and uses them to form the actual site. The home page is usually the first part to be developed, and serves as the template for the rest of your site’s content. Following the home page development is the distribution of the remaining content across pages. 

HTML and CSS Coding

Coding makes a visually pleasing website possible. Through HTML and CSS coding, websites are brought to life with colors, evenly positioned widgets, standard fonts, basically all elements that give your website that polished, professional look. With well-executed coding, your visitor count will definitely increase.

Databases

Since you want a record of both existing and potential clients, you’ll need a large, reliable database for your website. This stores and protects client information effectively. The database is the back end to your website. It provides you with the information you’ll need in order to do business smoothly: shipping information, payment methods, client contact information. 

Responsive Design

A well-designed website is pretty useless if it ends up being unresponsive. Users want hassle-free browsing and this means no broken links, no pages crashing, no delays of any sort. Professional web designers can guarantee responsive websites that will give your potential clients a good browsing experience.

Testing

Before the website is launched to the public, the web designer conducts extensive testing to make sure all aspects work perfectly. A flawless website will do wonders for your brand. Testing websites includes three major phases that will help ensure an error-free platform for you and your brand.

Technical Testing

Links, forms, and other landing pages must be checked to guarantee hassle-free browsing and interaction for all online users. Technical testing also covers any media you chose to include on your page. Sound files, videos, and images are also checked thoroughly. Through technical testing, you can immediately resolve any problems before launching. This helps you avoid further hassles and complaints and protects your online reputation.

Browser Compatibility

Browser compatibility checks the flexibility of your website for all browsers. This helps improve the way your website works and at the same time decreases performance loss to a minimum. Professional web designers double-check scripts and HTML to make sure everything is displayed correctly on all web pages.

Primary Purpose

Once you’ve double-checked everything on the website, you need to step back and analyze: does the website fulfill its purpose? This means all content and visual style must effectively encapsulate the brand’s essence and what it can provide for its clients. A responsive, reliable website that provides concise information and covers all questions will do wonders for your online marketing.

Deployment

When a website has been triple checked and is cleared for errors, it can now be launched and moved to live servers. Website deployment includes domain management. Select a good host for your website - one that allows you to maximize your presence on the web. 

Monitoring

Monitoring activity on your website includes analyzing stats, double checking the timely response of all buttons and commands on the page, and basically making sure it remains user-friendly and error-free. Conscientious monitoring of one’s website shapes client satisfaction and helps with retention and growth. 

Bug Fixes

When a website is actively monitored, errors and other minor problems can immediately be addressed and resolved by your professional web designer. This won’t leave your website down and under construction for days on end. In fact, this prevents further delays that negatively impact your business.

Maintenance

Your social media accounts and website must constantly have original content and maintain strong engagement with followers. This is what we can do for your brand - efficiently maintain your online marketing channels and keep you on the top spot with our unique approach and strategies.

​Responsive Design

Responsive design is when your website is built and designed in such a way that it provides an optimal, interactive experience for all users. This means viewers can easily read, browse, and navigate your website regardless of which gadget they may be using: desktop computer, laptop, mobile phone, tablet. A website with a responsive design will not give your online visitors distorted images, uneven widgets, and a corrupted arrangement of elements. When your website has a responsive design, this means online users don’t need to deal with too much resizing, scrolling, and panning. With more technologies being marketed, web designers have to consider the variety in screen resolutions, orientations, and definitions. Web Presence Ninjas will provide you with a great, responsive website that keeps your audience hooked. We make sure your site is optimized for mobile browsing, and that all elements automatically respond and rearrange to fit any device. We bring all your online marketing strategies together and keep your brand on the spotlight, rooted at first place.

RSS Feed

Home  |  About  |  Contact  |  Copyright  |  Disclaimer  |  Privacy  |  Terms
© 2020  |  Web Presence Ninjas  |  All Rights Reserved
Digital Marketing and Content Creation